Lindsay Staton - Owner/Dot Connector
A self-proclaimed data nerd, Lindsay has a keen ability to see the “why” beyond the “what,” asking the right questions and presenting data in easy-to-understand, visually appealing ways.
With 20 years of experience, she's worked as both a category manager and market researcher for CPG businesses. This diverse background uniquely positions her to understand challenges at all points in the product life cycle. From product ideation, positioning, launch, sell-in or planogram defense, she's lived it all. The result - unique problem solving, clearer communication and better strategic alignment.
Previous Category Examples: Oral Care, Allergy, Hand and Body Lotion, Pain Care, Sleep, Digestive Health, First Aid, Fresh Meat, Frozen Entrees, Cookie Dough, Sauces, Frozen Dessert
Previous Brand Examples: Gold Bond, ACT, Selsun Blue, Allegra, Cortizone 10, Rolaids, Dulcolax, Unisom, licensing extensions for: Cinnabon, Jack Daniels, Hershey, Tillamook and more...